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  • Writer's pictureAniketh Lahoti

Life insurance ownership in India remains at 78%: Survey

Max Life Insurance Company Ltd. in partnership with Kantar, on Thursday, launched the fourth edition of the India Protection Quotient survey (IPQ). Conducted entirely online, the India Protection Quotient 4.0 surveyed 5,729 respondents across 25 Indian cities, between 10 December 2021 to 14 January 2022, making this one of the most comprehensive financial studies carried out during the recent wave of Covid-19.

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